7 Reasons to Consider Outdoor Advertising for Your Brand

As online advertising has becHeathrow AirportTW62JJ-o6fzwome very popular over the years, some people believe outdoor advertising is out of fashion. In reality, quite recently more and more people and small and medium businesses are turning to outdoor advertising, through posters, billboards and digital screens to stay above the competition. This is a tribute to the fact that reaching customers through outdoor advertising is one of the most effective ways to leave a lasting impression on consumers, that they will remember the next time they are heading to a store, whether online or in person.

If you’re not yet convinced that outdoor advertising is the right medium for many businesses, here are seven reasons to invest in outdoor advertising:

  1. Reaches the right audience. Which consumers do most businesses want to reach? The young, affluent, and mobile. This is the demographic that is most likely to take action when they see something they want or are interested in, and that is the demographic that most companies cite as their target market. And where is the audience?

 They spend the majority of their time out of their homes, traveling sometimes 200 miles a week (according to Forbes article published couple of years ago about whether outdoor advertising is still relevant; hint: it is!), to and from work. Those are the people you want to reach— you have to be where they are, and for the vast majority, that means on the side of the road as they sit in traffic on their way to work.

  1. Reaches your audience in the right context. What does that mean? It means that outdoor advertising reaches your audience when they are receptive to the message. Unlike online ads, which most consumers have trained themselves to ignore, billboards on the side of the road provide visual interest for passersby just as shoppers see a digital screen while waiting at the till. They want something interesting to look at, and they are more than willing to read an interesting billboard.
  1. Leaves a positive and lasting impression. Because outdoor advertising is, by its very nature, a highly visual medium, it is far more likely to leave a lasting impression on those who see it, than other kinds of advertising. A short, memorable snippet of words and an engaging image are likely to stay with your consumer. Just think about the billboards that you drive by everyday on the way to the office. You can remember the effective ones—the ones that make use of their visual nature.
  1. Compliments other advertising methods. Billboards should not simply be tacked on to your other campaigns. They should be fully integrated, containing the same message and driving the viewers toward social media and your landing pages. Making your outdoor advertising a condensed version of your other campaign is a great way to reinforce your brand message and help improve how well it sticks in the minds of consumers. Don’t be fooled—billboards generate more buzz than just about any other kind of marketing!
  1. Allows you to innovate. Billboards are far more useful than they used to be. In some areas, digital billboards and signs give you the ability to create even more visual interest, with movement and changing colors that attract the attention of consumers. Even if you prefer a more traditional stationary billboard, they are an opportunity to use your creativity to create something fun and interesting. That Forbes article also mentions that 68% of consumers in the US (it should be comparable to the UK too) frequently make shipping decisions while commuting and a quarter of respondents choose the stores they visit based on outdoor advertising.
  1. Cost effective. Compared to other campaigns that require a lot of maintenance and attention, outdoor advertising is fairly inexpensive and low-maintenance. It isn’t exactly a “set it and forget it” platform, but it definitely requires less attention than something like SEO or social media campaigns. According to WARC data for 2008-2011 it is the most inexpensive medium in the UK when it comes to cost per 1000 impressions. That makes it a great, and cheap compliment to your other efforts—and one that’s actually extremely effective. You’re not paying for space that doesn’t bring in business—you’re quickly earning your investment back by reaching your ideal customers when they are in the ideal headspace.
  1. Consumers do not control outdoor ad space. Last, but certainly not least, outdoor advertising is the only platform where advertising cannot be switched off. On the radio or television, the consumer can quickly change the channel. Online users can block all ads on all webpages. But they can’t block out billboards—and most consumers don’t want to block out billboards. Consumer control over the media isn’t a bad thing, but it can dampen the efficacy of advertisements on television, radio and internet. The same isn’t true of outdoor advertising.

To experience all of these benefits why don’t you start by browsing available sites across the UK on Signeer platform?

How you can make the most out of Signeer?

‘Goodness shared is goodness doubled,’
Unknown

This powerful quote is justifying why successful companies are those who communicate the value of their products to their clients in the most clear way.  Inspired by this and aiming to further advance the knowledge of the Signeer’s value and opportunity for businesses, we decided to dedicate our present blog on how effectively one can benefit from using Signeer platform.

So without further ado here are  5 clear ways you can make sure you make the most out of the Signeer experience;

    1. Start with checking our FAQs OR give us a call
      We tried to create a product that’s easy to understand and use and tested with different age groups of business users. For our user’s comfort we have also collected all of the questions we have been asked before into an organized FAQs section. They cover almost any question on how the platform works.  Check it out, if you can’t find answer for any specific question then give us a call; we are very friendly and would love to help clear things up for you. If you are not entirely sure that the outdoor advertising is in your interest or if the spaces on the platform do not seen suitable for your campaign- call us! We may know about a site soon to go live on our website that is perfect for you. We also know what has worked for existing users in your niche and what has not and we are happy to share this knowledge with you so you have all to gain and nothing to lose from giving us a call.
    1. Use the filters and investigate the site profilesDescription SelectionYou will have your search results automatically ranked by the proximity to the location you inquired. If you have a specific type of space in mind or budget preferences, make full use of the filter options.Filter Both Options
      Before booking a space thoroughly read it’s descriptions and street-view the area. This is an amazing tool at your disposal; all our sites have precise locations that we have made an effort to pinpoint so when you come to street view you are never far away!Street View

 

    1. Bulk book
      The minimum booking period is one week but if you love the location, book it for longer! Not only could it save you on the production and printing costs but there is the added benefit that  we apply a 10% discount to orders of over 6 consecutive weeks and a 15% discount on orders of over 10 consecutive weeks. These discounts are automatically applied at the time of booking.
    1. Use the Watchlist
      The site is user-friendly but you can help yourself by using the Watchlist feature. If you like the look of a site with one click you can add it to your Watchlist. This list is displayed on your Dashboard when you log in. Simple!Watchlist screen
    1. Benefit from the one-stop shop solution
      Why not take full advantage of the services provided to you by the platform. The physical putting/uploading of your poster onto your selected advertising space is always the responsibility of the media owner. However, creating the artwork and producing it in a suitable format is something that you can include in your order when booking if you do not have it ready. The fees for these services are minimal as these services are offered only for the reason to make your experience with us completely hassle-free and one stop shop.Your selection zoom in